Abstract:

The construction of rural public cultural service system is an essential part of the construction of national public cultural service system. In recent years，the supply of rural public service has fallen into the dilemma of increasing financial input and low supply efficiency. From the perspective of sociological institutionalism theory，this paper focuses on the institutional environment where the rural township comprehensive cultural centers survive and organizational isomorphism in T City and Z City of Hubei province. By analyzing the behavior logic of rural comprehensive cultural service centers，it is found that in order to adapt to the institutional environment，organizations adopt the response strategies of symbolic policy implementation，selective service supply and formalized assessment，which results in the predicament of the failure of free opening，the imbalance of supply-demand structure and the distortion of evaluation results. The strategic response of the organization has also led to the evolution of the institutional environment of rural public cultural service.

Key words:

comprehensive cultural service center, institutional environment, organization isomorphism, strategic response