Abstract:

The marketization of non-profit organizations has been controversial since its inception. The focus of the debate is whether marketization will erode or even expel volunteerism. On the other hand，as a non-profit organization that may be an important participant in community governance，does opening a market-oriented road enhance its ability and effectively“embed” in community governance? This article attempts to respond to these questions through case studies. The study finds that marketization and volunteerism of non-profit organizations are not zero-sum games，and both are the key elements to support the ability of non-profit organizations. In community governance，volunteerism enables public welfare organizations to gain valuable recognition among the various subjects in the community，and marketization provides a resource guarantee for public welfare organizations to participate in community governance. Therefore，the marketization and voluntary spirit of non-profit organizations can coexist，and their marketization can play a positive role in the participation of non-profit organizations in community governance.

Key words:

nonprofit organization, marketization, voluntary spirit, community governance